Sponsored Programs
These editorially driven campaigns for Healthline Media targeted chronic condition/endemic audiences and were sold as part of high six-and-seven-figure sponsorships.
I collaborated with sales, marketing, product, and implementation teams to design creative briefs for RFPs, conduct audience research, and create new content products to help attract and retain advertising partners; I led a team of 3 in-house editors and a shadowy army of expert freelance writers to bring these products and programs to life.
The Cost of Care is custom series I developed that documents first-person perspectives from people living with chronic illnesses to capture the true financial impact of living with a long-term illness.
I led the editorial strategy and managed content contributors and operations for Life Effects, a patient support site by Teva Pharmaceuticals.
Ask the Expert is a content series my team developed in which medical experts answered condition-specific questions polled from Healthline's audience.
Mentors is an original video series I conceived that paired two people at different stages of the same illness to connect, create community, and share stories.
For Mental Health Awareness Month my team and I conceived a social activation around depression and anxiety, pairing a licensed therapist with a mental health influencer for an intimate conversation over Facebook Live.
The New Rules for Back to School was a proactive program I led with my team to address key concerns for parents around the return to in-person school as Covid-19 restrictions began to ease up.
Youth in Focus was a special collaborative program with Psych Central covering the youth mental health crisis.
Find Your Fierce with MS is a long-running sponsorship targeting younger patients living with MS
More Than Skin Deep with Psoriasis is a long-running campaign taking a holistic look at life with Psoriasis.