Copywriting and Content Strategy
A sample of client projects, including digital and print ad copy, social posts, annual reports, sales enablement materials, lead magnets, and brand decks.
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Incyte Pharmaceuticals | Branded LinkedIn Campaign
Delivered creative concepts and copy for LinkedIn ads and CTAs as part of a lead-generation campaign.
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O+ Festival | 2023 Annual Report
Adapted the 2023 annual report into a more eye-catching and digestible graphic to be shared across channels and leveraged in fundraising decks and grant proposals.
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O+ Festival | Social
Managed social content strategy for the O+ Festival to boost engagement during the festival weekend and provide a snapshot of their mission in action.
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Teva Life Effects | Illustrating the A-Z of Mental Health (video)
Scripted, provided creative direction, and vetted talent for original video for Life Effects, an award-winning patient engagement initiative from Teva Pharmaceuticals.
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Teva Life Effects | A Day in My Life with ADHD
Co-produced and scripted a short video for Teva’s Life Effects showing a first-person POV of life with ADHD. The video is one of their highest-performing assets, garnering more than 1.2 million views on YouTube