Editorial Campaigns
A sample of editorial campaigns and content verticals I led in partnership with a cross-functional team of marketers, medical experts, designers, and editors for Healthline.com. These omnichannel campaigns and content pillars were designed to boost growth and domain authority, attract new advertising partners, and showcase Healthline’s expertise in health and wellness.
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Healthline Skin Care
Content vertical and brand tentpole campaign that brought an inclusive, medically accurate, and body-positive view to skin care and skin health. Included a “30 Days with a Derm” social influencer activation on Instagram and secured a six-figure sponsorship from a major skin care brand.
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Healthline Sleep
A holistic look at healthy sleep. This content program includes a variety of written, commerce, and video content and served as a brand touchpoint for B2B initiatives that were featured in Ad Age.
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Mental Well-Being
A revamped pillar page that we launched for Mental Health Awareness Month, featuring updated mental health content across a wide variety of conditions and concerns, telehealth services, apps, and support groups.
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Youth in Focus
A collaboration with Psych Central spotlighting the youth mental health crisis following the Covid-19 pandemic. This multi-media program featured original video, updated content, and an interview with Surgeon General Dr. Vivek Murthy.
